Branded bus design for Devon Business Show event

Devon Chamber of Commerce is providing business support, events and training to all size business in the region. They also organise one of the biggest business events of the year, the Devon Business Show, held in Plymouth every October.

Freeway Projects was commissioned to design the graphics for a designated branded city bus to help increase awareness for this major event. The bus is operating different routes around Devon to advertise and promote the Devon Business Show.

Design process

The challenge was to create a visual and memorable design with impact, giving an aura of exitement for the event whilst making the text legible at a distance and when driven past at speed.

The exterior of the bus was painted in the Devon & Plymouth Chamber of Commerce brand colour, and the designed graphics were digitally printed and applied as separate cut out vinyls.