Trusted Housesitters


Trusted Housesitters help connect home and pet owners who need a sitter, when going away, with trustworthy people who are happy to sit for free. It has members in 133 countries, the major markets being the UK, US, Canada and Australasia. Trusted Housesitters offer an alternative to expensive summer holidays as well as an opportunity to experience a different and unorthodox lifestyle, all year around.

Trusted Housesitters recently underwent a rebrand, and as part of this exercise, Freeway Projects was commissioned to carry out a redesign of their CRM templates and some of the printed promotional materials.

What we did

We were asked to design a series of complex email marketing templates, to match the new branding, using the email marketing software Dotmailer. This involved structuring items of content, the design of new graphics and testing.

We were also asked to design printed promotional materials, including magazine adverts and a double sided A5 flyer.

“We commissioned Anna at Freeway Projects to carry out a full-scale overhaul of our CRM templates, working on a new system for the business (dotmailer) and incorporating some complex items of content. It’s a pleasure to work with Anna – she absorbs a brief, asks the right questions, and then takes the project away to work on efficiently and with a great eye for detail. We were so pleased with the initial project that we’ve since returned to ask her to work on some offline adverts and flyers. Thanks for all the great work you’ve done so far – and speedily.”


Laurence Bresh, Chief Marketing Officer, Trusted Housesitters


Hi Anna, thank you so much. I’ve really enjoyed working with you on these and hope we get a chance to work together again at some point in the future.


Lisa Logan, Customer Communications Manager, Trusted Housesitters

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Email and Print Advertising

We were commissioned to design a series of complex email marketing templates - to match the new branding - using the email marketing software Dotmailer. We also designed printed promotional materials, including magazine adverts and a flyer.

  • Client:Trusted Housesitters
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  • Skills:
    • graphic design
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