Sherford is a brand new town and housing development currently being built in the outskirts of Plymouth. There was a need for a map to be designed which illustrates the main town landmarks, planned housing plots and surrounding area.
What we did
We were commissioned to design two illustrative maps showing the different areas and the plans for the town. The project involved working in collaboration with Plymouth marketing agency Formedia who looks after their Public Relations.
We designed one large scale version with more detailed information which is being displayed on the walls in the showrooms and one smaller, simplified version suitable for smaller print format.
The challenge was to try and create a map with enough realistic details without committing to these, as much of the details are likely to be changed as the development progresses. A contemporary illustrative style was used in line with the brand colours, to visually demonstrate the plans.
“I just wanted to say a massive thank you for all the work you did on the Sherford map. The consortium are really happy with it and have displayed it all over their new show homes!”
Design and Digital Manager, Formedia
We were asked to help design an illustrative map showing the different areas and the plans for the new town of Sherford, outside Plymouth. The challenge was to try and create a map with enough realistic details without committing to these, as much of the details are likely to be changed as the future development progresses.
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