Sea Life “New Ideas Zone”


Weymouth Sea Life Adventure Park launched a new innovative space in 2016, called the “New Ideas Zone”, and features three displays; Glow, Electricity and Rockpool.

Freeway Projects was commissioned to design a variety of exhibition display graphics as well as the interactive touch screen system which gives information about the creatures, their habitats and also allows visitors to give give their feedback.

What we did

Glow Exhibition – This is a colourful exhibit which showcases homegrown luminescent corals, sea fans, anemones and little jellyfish who bop around their huge world ever so gracefully. Freeway Projects designed the screen graphics and developed the interactive system for Sea Life.

A Tidal 4D Rockpool Experience – This exhibition was built to resemble the Giants Causeway. It has sensory features such wind, rain and tides and is home to temperate creatures including starfish, crabs and sea urchins. There are hand-held cameras which allow the visitors to spy on the crabs and anemones from below the surface, and then project their images on the large screens dotted around the room.

Freeway Projects designed the wall graphics and floor graphic for this exhibition. The two large wall illustrations resembles the Giants Causeway with rock pools, sea gulls and sea creatures – each wall illustration cover an area of 5m x 3m.

The floor graphic, which is representing a tidal beach with Giants Causeway rocks, is covering a square area of 5m x 5m.

Electricity Exhibition – The Electricity exhibition contains a series of new 3D interactive features which displays the sparks and flicks of static electricity given off by creatures like electric eels. A huge life size eel sculpture is mounted on the wall, which gives off a cracking noises/sound waves as the visitor (the prey) approaches. Freeway Projects designed the information graphics surrounding the eel, as well as the screen graphics for this exhibition.


“Freeway Projects have provided a cost effective, robust solution on time and to a world class standard. From design to implementation, support and future proofing, SEA LIFE could not have asked for more.”

Rob Wick, Regional Curator – UK and Ireland, Weymouth Sealife Park

For a preview of the work and of what the new Ideas Zone offer, check out this YouTube video:

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Exhibition Display & Information Graphics

Freeway Projects designed a variety of exhibition display graphics for the three new areas of the Weymouth Sea Life Adventure Park. These included illustrative large scale wall and floor graphics for the rockpool area, exhibition information graphics and graphics for the interactive touch screen systems.

  • Client:Weymouth SEA LIFE Adventure Park
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  • Skills:
    • graphic design
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