Logo identity for ‘One ocean 360’ and the FILM documentary ‘A Shark Story’

One Ocean 360, a collaboration between Real Immersive and The Shark Trust are creating a brand new immersive experience. A Shark Story is a documentary using innovative 360° technology to capture real-life footage of sharks across the world and and aims to deepen our understanding on what makes sharks so remarkable – and why they are essential to marine ecosystems and our oceans.

Freeway Projects was commissioned by the Shark Trust to design the logo idenity for the project One Ocean 360, and the film documentary title, A Shark Story.

A Shark Story identity

With an audience ranging from 11 and up the film title identity for A Shark Story had to be impactful and exciting, without being ‘scary’ or ‘cartoony’. It had to be suitable for advertising across a number of different media and often with footage as the background. We went for a bold font for impact and a shark silhouette shape cut into the letters to create visual interest.

One Ocean 360 logo identity

The One Ocean 360 logo represents an immersive dome and illustrates the immersive experience the viewer will encounter when watching the film.